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A New Wave: Cafés and Restaurants Curated by Luxury Brands

In recent years, renowned luxury brands such as Hermès, GUCCI, and Tiffany have increasingly opened cafés and restaurants.
In this article, we explore why luxury brands are entering the F&B industry and what’s driving this movement.

Recent Trends Among Luxury Brands

Overseas, brands like FENDI and Armani have launched hotels, while in Japan, Bulgari Hotel Tokyo opened in 2023. These spaces allow guests to enjoy the brand’s worldview, offering a unique experience distinct from traditional luxury hotels and becoming aspirational destinations for consumers.
Today’s consumers are shifting from material consumption to experiential consumption—seeking intangible values like experiences, emotions, and empathy.
Following this hotel trend, cafés and restaurants have become essential venues where brands can express their identity through space and menu, allowing visitors to engage with the brand’s essence in a more familiar setting.

Expressing the Brand World Through All Five Senses

Luxury brand cafés and restaurants are meticulously designed to embody the brand’s aesthetic and worldview.
From interior design, tableware, and music to the cuisine itself, every detail reflects the brand’s unique philosophy.

For example, the world’s first café restaurant by a luxury brand located in Shinsaibashi, Osaka, features a serene design in line with the brand’s identity.
The second branch, in Tokyo’s Ginza district, is characterized by a fresh and vibrant design inspired by the building’s exterior, offering a different take on the brand experience.
At both locations, signature brand products are displayed at the entrance as part of the décor, while elements like napkin holders and latte art feature the brand’s iconic designs.
These thoughtful touches elevate the sense of luxury and reinforce the brand’s presence throughout the customer experience.

AMI PARIS also opened “LE CAFÉ AMI” as a limited-time pop-up on Omotesando.
The first floor served as a dine-in area where guests could enjoy the AMI PARIS brand world, while the second floor offered branded merchandise.
The space served not only as a café, but as a deeper brand experience, strengthening emotional connection with the brand.

If a Brand Café or Restaurant Catches Your Eye, Be Sure to Visit

Luxury-brand cafés, restaurants, and hotels provide an approachable way to experience a brand’s world.
While entering a high-end boutique may feel intimidating, these cafés and restaurants can offer a gentler entry point into the brand.
We hope these unique spaces inspire you to visit a physical store and enjoy the brand’s universe firsthand.

GARDE Design Magazine provides project portfolio, trends in architecture, design, and art, and event information.
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A Thousand Years of Beauty, Shaping the Future: The Innovation of Nishijin-ori in Spatial Design

Trend

Nishijin-ori, a textile tradition passed down for over a thousand years in Kyoto’s Nishijin district, is renowned for its intricate craftsmanship and timeless beauty, with a history spanning more than 1,200 years. Internationally, this form of weaving—referred to broadly as “textile”—has gained attention in the field of spatial design, with prestigious brands such as Dior, Chanel, Hermès, and Cartier incorporating it into the interiors of their boutiques.

Innovative Applications of Nishijin-ori in Spatial Design

With its diverse techniques and intricate patterns, Nishijin-ori is now being reimagined as a contemporary interior fabric. For example, Watabun Co., Ltd., known for its expertise in obi weaving, has expanded its craftsmanship into the creation of interior textiles such as tapestries and art panels. Works like “Full Moon” and “Sand Ripples” skillfully incorporate the fukure-ori technique—one of Nishijin’s signature methods—bringing out a sense of depth, texture, and luster that transforms the fabric into an artistic centerpiece.

In addition, the brand KYOGO, developed by Kaji Orimono Co., Ltd., offers interior fabrics that blend traditional Nishijin weaving techniques with contemporary design. At its exhibition in ESPACE DENSAN, a Paris-based showroom in France, the brand showcased a wide range of products—including wallpapers, fabric panels, cushions, and shades—garnering high praise from international audiences.

Creating New Value Through Upcycling

Efforts to incorporate modern sensibilities into traditional materials and techniques are gaining attention—particularly through upcycling initiatives. One notable example is the collaboration between PLASTICITY, an upcycling brand that repurposes discarded vinyl umbrellas, Mori Hideshoku Co., Ltd. (a producer of Kiryu textiles), and creator Emi Arihisa. Together, they have developed and released a multi-shoulder case inspired by Kiryu-ori, reimagined through innovative redesign.

A Future Shaped by the Fusion of Tradition and Modernity

Nishijin-ori continues to evolve by merging time-honored craftsmanship and aesthetic sensibilities with contemporary design and technology, creating new forms of value.

One such example is Momono Hachian in Atami, located in the prestigious villa district of Kasuga-cho. Formerly an annex of a long-beloved ryokan, the 85-year-old building had been abandoned for five years before being restored and renovated into a curated hotel. In this revitalized space, Nishijin-ori fabrics designed by Jotaro Saito are used for the sofas and black salon chairs, achieving a refined balance between tradition and modern style.

However, due to a lack of successors in Japan, the overall kimono market has shrunk to one-fifth of its size over the past 30 years, and the market for high-end obi textiles—central to Nishijin-ori—has declined to just one-tenth. In response, more ateliers have begun embracing mechanization in a bid to preserve their craft.

We hope that the renewed attention on Nishijin-ori’s limitless potential will help convey its value and ensure its continued legacy for generations to come.

The Evolution of Timber Architecture: Shaping a Zero-Impact Future

Trend

Timber architecture is once again gaining global attention for its potential to reduce environmental impact, promote sustainability, and drive innovation in design.

In this article, we explore the appeal and functionality of timber construction, while highlighting its future potential in Japan through concrete examples from both domestic and international projects.

Reducing Environmental Impact and Promoting Sustainability

Wood is a renewable resource that absorbs and stores carbon dioxide during its growth. Compared to materials such as steel or concrete, it requires significantly less energy to produce, leading to a substantial reduction in environmental impact over the entire building lifecycle. Additionally, because wood continues to store carbon even after it is used in construction, it is gaining attention as a valuable contributor to climate change mitigation.

Technological Innovation and Design Potential

Advancements in timber construction technology have made it possible to realize high-rise buildings and complex architectural designs. Notably, ¹CLT (Cross-Laminated Timber), ²prefabrication techniques, and hybrid structures that combine wood with other materials are expanding the possibilities of timber architecture.

Wood not only offers visual warmth but also excels in humidity control and insulation. As a result, timber buildings provide comfortable, healthy living environments, with expected benefits such as relaxation and stress reduction.

¹ CLT (Cross-Laminated Timber): Panels made by layering boards with their grain direction oriented perpendicularly.
² Prefabrication: A method in which building components are processed and assembled in advance, typically off-site in a factory setting.

Global Examples of Timber Architecture

Innovative timber architecture projects are also underway around the world. In Sydney, Australia, construction is in progress on Atlassian Central, a hybrid timber structure that will reach 182 meters—making it the tallest timber building in the world. The building combines timber with steel framing, achieving both reduced environmental impact and striking design.

In Germany, the Urbach Tower has garnered attention for its use of self-shaping timber, utilizing the natural shrinkage of wood during drying to create an innovative and dynamic form.

The Future of Timber Architecture in Japan

Japan, one of the world’s most forest-rich countries, has a long-standing tradition of timber construction. In recent years, the use of modern engineered wood materials like CLT, along with the integration of traditional joinery techniques and contemporary technologies, has continued to evolve.

Regulatory reforms, advancements in construction technology, and regional revitalization efforts are further expanding the possibilities for timber architecture across the country.

Notable Examples

HULIC &New GINZA 8 (Tokyo)
Located along Ginza’s central avenue, this commercial facility spans 12 floors above ground and one basement level, and is Japan’s first building to feature a 12-story timber frame structure. It incorporates the latest in timber construction technology, including Moen Wood columns and beams, as well as CLT-based seismic damping walls.
[Source: takenaka.co.jp]
Port Plus (Tokyo)
An 11-story fire-resistant building constructed entirely from timber, Port Plus uses CLT for the structural components of walls, floors, and roofs. CLT is also utilized throughout the interior, including ceilings, staircases, and furniture. Developed as an in-house training and accommodation facility, it showcases new possibilities in timber architecture.
[Source: clta.jp]

What is the Potential of the Metaverse? A Future Where Digital and Physical Worlds Converge

Trend

In recent years, the rapid advancement of digital technologies has brought the metaverse—a virtual space built on the internet—into a more prominent role in our society. Far beyond the realm of gaming, the metaverse is now being explored for its applications in business, education, tourism, and regional revitalization. In particular, its potential as a new tool for supporting local communities is drawing growing attention.

What Exactly is the Metaverse?

The metaverse refers to a virtual environment constructed online where users, through digital avatars, can move freely, interact, and even participate in economic activities. For some, this space has become a new social infrastructure. Thanks to the development of AR (augmented reality) and VR (virtual reality) technologies, the metaverse now offers increasingly immersive and realistic experiences, enabling entirely new forms of interaction and business opportunities through the fusion of physical and digital worlds.

A key example of this is the use of NFTs (non-fungible tokens). NFTs allow for the buying and selling of digital assets—such as virtual land or unique items—by providing a secure certificate of authenticity and ownership, helping to establish entirely new digital marketplaces.

GARDE entered the metaverse space in 2023 by designing, producing, and selling virtual environments within COCO WARP, a metaverse platform operated by Aoyama Design Forum. This initiative enables users to join conferences, view and purchase art, and interact with content via avatars in a fully digital space.

Business Opportunities Created by the Metaverse

The rise of the metaverse is gradually reshaping traditional business models. Its impact spans from marketing and remote work—where virtual offices are becoming more common—to immersive learning experiences for training and education. In the medical field, for instance, it enables surgical simulations, while in manufacturing, it can be used for factory operation training.

Moreover, the metaverse presents powerful potential for regional revitalization and tourism. By digitizing local resources and promoting them globally, local governments can attract visitors and stimulate their economies. Historical sites and landmarks can be recreated in VR, allowing people to “visit” them from afar. Regional products can be sold within the metaverse, further supporting local industry.

GARDE’s “Regional Revitalization Metaverse Award”

To mark our 40th anniversary, GARDE launched the Regional Revitalization Metaverse Award in November 2024. The award aims to combine the creative power of digital designers with the needs of local governments, promoting regional charm through metaverse technologies. It celebrates and supports projects that contribute to the economic and cultural development of local communities.

Far from being a passing trend, the metaverse holds the potential to fundamentally transform our way of life. In the context of regional revitalization, it offers a powerful opportunity to generate new value and breathe life into local economies.

With the application deadline approaching on April 30, 2025, we invite companies and municipalities to explore the possibilities of the metaverse and consider applying for the Regional Revitalization Metaverse Award.

Introducing GARDE’s Sustainability Initiatives. What Sustainability Means in the Design Industry

Trend

With growing concerns over environmental issues, shifting social awareness, and increasing interest in ESG investment, sustainability has garnered significant attention in recent years. At GARDE, we are actively engaging in initiatives aimed at addressing challenges not only within the broader society but also specifically within the design industry.

In this article, we introduce GARDE’s sustainability initiatives and achievements.

What is Sustainability?

Sustainability refers to actions that consider the environment, economy, and society with the aim of ensuring long-term viability for future generations.

For businesses, sustainability involves adopting management practices that promote a sustainable society through three key perspectives: environmental, social, and economic responsibility.

Sustainability in the Architecture and Design Industry

In the architecture and design industry, sustainability initiatives often center around environmental and economic factors. These include efforts such as reducing CO₂ emissions related to construction, operation, and maintenance of buildings, utilizing renewable energy, optimizing resource use, and designing sustainable architecture with greater consideration for nature.

In addition to implementing such industry-specific measures, GARDE continuously researches sustainability trends both within and beyond the industry. This enables us to propose tailored strategies that align with the unique needs of each client.

For more articles on sustainability trends, please see the links below.
>Exploring the Cutting Edge of Commercial Space Design
>The Versatile Potential of Bamboo
>Sustainable Fashion in Japan

GARDE’s Sustainability Initiatives

Design Division
As one of GARDE’s core businesses, the design division spans a wide range of fields—from architectural and interior design to environmental design—creating spaces where aesthetics and functionality are seamlessly integrated.
In recent years, clients have increasingly emphasized not only functionality but also sustainability as a key component of design.

At GARDE, we consciously incorporate sustainability into every aspect of spatial design, from the selection of materials to the choice of furniture that enhances the environment.
We also consider layout and circulation planning with care to ensure long-term usability, embedding sustainable principles into the overall design approach.

The Potential of the Metaverse
In 2023, GARDE launched a new business offering the design, production, and sale of metaverse spaces. This initiative extends our existing design services, providing clients with enhanced value—while also incorporating sustainability-focused elements.
Traditional construction of stores, event venues, and showrooms requires land and physical materials. By creating these spaces in the metaverse, it becomes possible to significantly reduce resource consumption, offering a more environmentally conscious alternative.

In addition, from a social development perspective, we are actively involved in regional revitalization projects—such as promoting tourism through local initiatives and repurposing underutilized properties.
To learn more about our projects, click here.

Participation in EcoVadis

EcoVadis is a globally recognized assessment platform that evaluates corporate actions and future initiatives across four key areas: (1) Environment, (2) Labor & Human Rights, (3) Ethics, and (4) Sustainable Procurement. Companies are rated on a five-tier scale: Platinum, Gold, Silver, Bronze, or No Rating.

Since 2024, GARDE has participated in the EcoVadis program and has been awarded a Silver Medal, placing us in the top 15% of the 130,000 companies assessed worldwide.

Through this participation, GARDE has gained valuable insights into its strengths and areas for improvement, allowing us to further enhance and sustain our efforts toward building a more sustainable society.

In Closing

This article has introduced GARDE’s sustainability initiatives.
Through each of these efforts, we aim to further contribute to environmental protection, social development, and economic growth.