Next- Generation Shopping Mall Joy Breeze opens in Daxing, Beijing
In last December of 2020, leading Chinese developer, GRAND JOY, and real estate investment company GoHigh Capital, launched JOY BREEZE, a new brand of next-generation shopping malls in Daxing District, Beijing. The retail and entertainment hub were conceptualized and designed by international branding and design agency GARDE.
Located at south of the capital, Daxing district is a rapidly developing area where the biggest international airport in Beijing was built. The area comprises of young, nouveau riche families aspiring to an affluent suburban lifestyle. Joy Breeze is fast becoming a landmark in the city, a shopping mall that offers a stylish, high-quality, and sophisticated lifestyle for new families.
The architectural design concept “Lanterns” was based on former fire shrine revering the Fire God on the site. Its interior design “Lights” aiming to illuminate and enrich people’s lives in the community. The center of the atrium has a stairwell resembling a lantern, with design motifs of “flickering fire” and “rising heat” to create a dynamic space with an ascending vertical axis.
Joy Breeze is a breath of fresh air from a new era, with plans for further expansion starting after the development of their first store. It is attracting customers not only from Beijing but from the rest of China, so we can expect to hear more about this brand in the upcoming years.
Description: Interior Concept Development, Interior Concept Design, Interior Schematic Design, Interior Design Development, Supervision
Beijing Daxing JOY BREEZE
Opened: 12/25/2020
Location: No.38, East Street, Huangcun County, Daxing District, Beijing
Structure: Seven floors above ground and one floor below.
Total floor area: Approximately150,000㎡ (including parking area).