Yanji Department Store, the area’s top revenue earner and one of Yanji City’s most prestigious department stores, has initiated a floor-by-floor renovation project. Following the 4F men’s floor discussed in the previous article, we will now introduce the 2F ladies’ fashion floor. GARDE was responsible for basic planning, basic design, implementation design, design supervision, and lighting design.
Click here to read an article of 4F men’s floor renovation project.
Design Concept and Key Words for 2F Ladies’ Fashion Floor
The concept behind the renovation of the 2F ladies’ floor of the Yanji Department Store is “Luxury from bold & delicate.”
The three keywords “Simple, Elegant, and Playful” are essential to express this concept. The entire floor is composed of simple, elegant, feminine and soft forms. We designed the floor with the expectation that it will be a fashion floor supported by the younger generation, by creating simple yet playful accents in shapes and colors, and by providing a mechanism that allows visitors to enjoy moving around the space.
Floor Highlights 1：Sparkling event spaces
On the ladies’ floor, the limited-time Pop-Up event space plays an important role in encouraging visitor circulation. Therefore, the design was created with an eye toward showcasing the area as a glamorous and appealing area on the floor.
The ceilings of the multiple Pop-Up spaces are all designed differently to give each a different spatial concept and light effect. By creating change within a simple space, we designed it so that visitors can enjoy every aspect of the floor without getting bored.
Floor Highlights 2：Charming Lingerie Area
The lingerie area has garnered positive feedback from both clients and tenants. The slit design was implemented to evoke a sense of semi-private space for each tenant while fostering a unified atmosphere throughout the entire area. The hexagonal shape of the pipes in the slit area increases the number of surfaces, and the play of light reflection creates the impression of sparkling and twinkling lights.
To further enhance the spatial ambiance, a wall and fitting room were incorporated in the middle section. This adjustment made the lingerie area more prominent on the second floor, successfully meeting the client’s request to maximize the utilization of dead space.
Consequently, a lingerie area that exudes a warm and feminine aesthetic was successfully created.
Designer’s message：After Completion of the Entire Renovation…
The commercial market continues to display a trend of channel diversification, notably with online consumption surpassing offline consumption. Conversely, there is a counter-trend towards online fatigue, leading to a rediscovery of the pleasures associated with offline consumption. Offline experiences encompass not only buying but also understanding, conversing, and physically interacting with products, offering a diverse range of encounters. Indoor design plays a crucial role in enhancing these experiences, transforming them into enduring memories, and prompting customers to revisit the space.
Yanji Department Store is committed to ongoing transformation, aspiring to become an even more cherished facility. We anticipate that the local community will follow its evolution with interest and support.
Designer Profile
Akihisa Wakayama
Design Division, Large-scale Facility Design Department, Chief Designer
After working on the design of large-scale commercial facilities at a domestic design firm, he joined Garde in 2021.While designing mainly large commercial facilities such as department stores, he has also worked on many specialty stores. He is currently working on a wide range of projects mainly in Asia.
Property Information
Name: Yanji Department Store 2F Ladies’ Fashion Floor
Official Opening: August 18th, 2023
Location: No.608 Guangming Street, Yanji City, Jilin Province
Design Area: 7600㎡
You can also find more information about GARDE’s past projects here.